I’ve been a marketer and a growth hacker for more than a decade and a half, and while I haven’t worked for tech giants like Google or Facebook, I have launched the marketing efforts for companies all over the world, and built 5 multi-million dollar businesses so far. Building from scratch, I’ve created teams and processes that have generated more than $20,000,000 USD in revenues over the last decade, and I want to share with you exactly how I did it.
What you’ll need
Most overnight successes take 10 years or longer to happen. Building your own million dollar content funnel probably won’t take you 10 years—not if you follow my playbook—but you will need time. Time, effort, and patience are the three ingredients to make a successful multimillion dollar revenue stream for your business.
When you set out to build a content funnel that drives tens of thousands of visitors to your online portals every month to read the content that you’ve been producing, you need to accept that it’s going to take time.
6 months is a good timeframe to expect that your content & growth tactics are going to provide enough value to generate substantial amounts of revenue. If 6 months is too long because your business funds just won’t cover that kind of runway, then this isn’t the book for you.
But if you’re in this for, well, not the long haul, but at least for the medium one, then this is basically a foolproof guide for how to grow businesses the way I’ve done it.
If this was easy, everyone would be doing it. This content playbook is simple in that I have a 100% success rate with it to date, but it takes 30 – 40 hours of labor a week to make it happen. If you or someone else in your team can’t devote a lot of time every week to building your content machine & keeping it fed, you’re not going to have results.
I’ve had more than a few folks I’ve worked with who have not seen results in 6 weeks and thus want to give up on their content operation because it’s just not working for them.
I’ve had people give up at 3 months.
Heck, I’ve had a guy give up 2 days in, once, because his first blog post got 21 views.
You need to accept that a content machine is not a one hit wonder. It’s not a quick fix. It’s a rising tide: unstoppable, slow, and transformative.
Are you ready to build your business from 0 to hero?
Content & Growth
I’m gonna give the key idea to the 20 million dollar content playbook away here at the beginning. If you don’t like, put the book back on the shelf and walk away. If you do like it, you can still take it and run and see how far the core idea will take your business.
I’ve been a marketer for over 20 years, so I say this with a lot of experience under my belt: a lot of marketing is nonsense.
Buying increasingly high CPC ads off Google or paying Facebook for permission to show your content to the people who are fans of your page is crazy.
Spending big bucks on untrackable broadcast media ads or even old fashioned print publications is risky.
Trying to figure out how the heck to get a social media influencer to rep your product and then hope that you can translate that into some real sales is stomach-churning.
Way back in biz school, they talk about the 7 Ps of Marketing, but I’m going to teach you an even simpler idea. You can boil good marketing down to 2 ideas: content and growth.
Let’s talk about those next.