If you spent $1,000 on Facebook ads in the last month and you haven’t looked at advanced reports? You’ve left at least $300 lying on the ground. Advanced reports are key to getting the highest value you can out of your ad account. But most founders and new marketers don’t even know about it. Which
So maybe I’m crazy. But after 5 years of teaching about minimum viable sprints and using it in my marketing practice for virtually every kind of campaign I want to create, 90% of us are approaching new marketing campaigns the wrong way. When you start a campaign, what do you do? You write a project
Earlier this year, I wrote an article on how to use Pirate Metrics for your sales funnel for a great outlet called RevGenius. In retrospect, about 60% of that article is wrong. You should throw away your sales funnel. Use this instead: “Why that’s just a Pirate Metrics sales funnel turned upside down, Trevor!” I
When you’ve created content, you’ve done about a third of the work of content marketing. The other two thirds comes from distributing it widely after you’ve made it. The best content with no audience is nothing but a wasted opportunity. I’ve already talked about that a bunch, so I’m not going to drive that point
Snov.io is a great tool for sending outbound cold prospecting emails, but I like to use it for more than that. The fundamental way it works is you spend a “credit” to get access to a contact’s email address & other info. Once you’ve spent that credit, though, there’s a lot more you can do
